What We Built
We rebuilt the entire theme onto Shopify’s Horizon architecture using block based Online Store 2.0 sections. Every part of the site, from homepage merchandising to product pages, is now built from reusable, reorderable blocks that Atticus Finch Clothing can rearrange in the theme editor without needing a developer. Content that used to live in code now sits in Shopify metaobjects, giving the team a proper content model they can manage natively in the admin.
A shopping experience that removes friction
We focused on the moments where shoppers usually give up and drop off. Real time predictive search with a custom results layout. A slide out mini basket with live quantity updates and payment icons visible before checkout. A quick buy modal that shows in stock variant counts and colour options so a customer can add to basket without ever leaving the collection page. A sticky add to cart bar that keeps the product and buy button in view while scrolling. A wishlist built into the header, cart drawer, and every product and collection card, so customers can save what they like and come back to it.
Stock and merchandising that build trust, not confusion
Sold out and low stock badges now appear directly on product cards, and out of stock sizing is hidden rather than shown as available. Colour variants are grouped as linked “sibling” products with dynamic labelling, so a customer browsing a jacket in three colourways sees them presented as one product family, not three separate, disconnected listings.
A homepage and product pages built to merchandise, not just display
The homepage now has a full toolkit of merchandising sections: a hero banner with scroll behaviour, slideshow and layered slideshow options, a marquee, a carousel that is fully responsive across desktop, tablet, and mobile with swipe support on smaller screens, and featured product blocks. Category sub navigation now sits at the top of collection pages for quick access to child categories, and selected pages carry introductory imagery and text, both of which give search engines more context to work with.
Brand storytelling, not just product listing
We designed and built a visual About page from the ground up, covering the Atticus Finch Clothing story, the founders, and what the brand stands for. It was built to be genuinely customisable, so updates to imagery, copy, or structure can be made by the client without coming back to us for every change.
Tested before it was built
Before any of this went to development, we ran attention testing against the key templates, the product listing grid, the product page, and the quick buy modal, to check that the layout actually did what it was designed to do. That meant looking at where attention landed on a product card before we committed to a grid, checking that the add to basket button and size selector on the product page pulled focus rather than getting lost against the imagery, and confirming that badges like sold out and quick shop prompts appeared without pulling attention away from the product itself.
Where this leaves Atticus Finch Clothing
The store now runs on modern, supported architecture instead of an ageing theme that was holding the brand back. The shopping experience gives customers the tools they now expect as standard, real time search, a visible basket, quick buy, wishlisting, live stock information, and the site itself finally looks and feels like the brand it represents.
The new site has just gone live (July 2026), so this case study is a build showcase rather than a performance report. Once Atticus Finch Clothing has traded on the new site for a few months, we will come back and add real conversion, traffic, and engagement data.
