Gentlewench

London, UK

East London’s exuberantly daring fashion boutique.

The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store. While user experience and conversion are always the main focus of any eCommerce website we design, we decided to take it a step further, both on the website itself and the email systems that support it.

Services

Strategy: Research, Interviews, Analytics
Branding & Web Design: Guidelines, Direction, Design System, UI and UX Design, Content Creation
WooCommerce Development: Development & API Integrations, Wireframing & Prototypes, UI and UX Development, Scalable Solutions, Content Management System
Performance & Growth Support: Fully managed hosting, platform updates, and hands-on support
Content & Marketing: Email Marketing and Automation

Recognition

Awwwards: Honors, Mobile Excellence
WooCommerce: Showcase

Product Detail

We intentionally displayed each unique piece with a "stage," creating an almost microsite-like landing page for each product.

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Product Photography

We implemented a fresh approach to the product photography for Gentlewench.

£420

Average Order Value

2020

0.8%

Conversion Rate

2020

Newsletter System

We built a custom Mailchimp system with branded drag and drop modules, putting full template control in the hands of the Gentlewench team.

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Initial feedback on the website has been positive, and Dazze Studio has proved to be responsive to issues. They have extensive technical experience and use it to manage complex engagements while communicating clearly with non-technical clients. Customers can expect a hands-on partner.

Tijana Manager

Full review

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