Dazze Studio was founded in 2019 by Jamie Davidson, who has worked in eCommerce since 2005. Before starting the studio, Jamie spent 14 years running eCommerce, latterly as eCommerce Director, for brands including Stone Island, C.P. Company, LN-CC, oki-ni, Triads and Superdrug, covering high-volume trading, international logistics, and keeping a store selling through peak.
We build for independent fashion and lifestyle brands. Most already have a store that is holding the brand back: slow, hard to update, or no longer reflecting where the business has got to. Others are launching for the first time and need it right from day one. We design and build the store, then stay on to grow it.
In 2025, Bentley & Skinner’s total sales grew 112% on the year before.
Dazze is deliberately small. Jamie leads every project from first conversation to launch, and remains your point of contact afterwards. Around that sits a team of 12 developers and a network of specialists in SEO, PPC, social and photography, brought in on the projects that need them.
Atticus Finch Clothing
Bentley & Skinner
Mindsparkle Magazine, Best CSS and CSS Winner
Awwwards
Awwwards
CSS Design Awards
WooCommerce, Siteinspire
Dazze client work, plus the stores Jamie ran as an eCommerce Director before founding the studio in 2019.
