APOC STORE

Klaviyo, eCommerce

London, UK

An online marketplace for independent fashion, design, and art.

APOC STORE curates and sources progressive and ethically-created pieces from creatives across the globe, celebrating and supporting a new generation of designers and artists.

To support their next phase of growth, Dazze led a series of strategy and marketing workshops to understand APOC’s goals, customer journeys, and opportunities for automation and personalisation.

Working within Klaviyo and guided by APOC’s visual identity, we designed a modular set of email templates and built a suite of behaviour-based automations – including Welcome, Abandoned Checkout, Abandoned Browse, and Win-Back flows.

The result: a high-performing email ecosystem that drives engagement, improves conversion, and supports long-term customer retention – with standout metrics across both open rates and average order values.

Services

Strategy: Immersion, Strategy, and Marketing sessions
Branding & Web Design: UI and UX Design
Content & Marketing: Newsletter Template Design & Development, Newsletter automations

Recognition

N/A

2.6%

Checkout Started
placed order rate

2026

58.9%

Browse Abandonment
open rate

2026

5.3%

Welcome Series placed
order rate

2026

79%

Welcome Series
open rate

2026

We had an excellent experience working with Dazze. They communicated clearly throughout the entire process, ensuring that every design element aligned perfectly with our brand vision. Their attention to detail was impressive, and they delivered high-quality work quickly and efficiently.Not only was the final newsletter design visually stunning, but it was also well-structured, mobile-friendly, and optimised for engagement. They were receptive to feedback and made adjustments seamlessly, making the entire collaboration smooth and enjoyable.I highly recommend them to anyone looking for professional, beautifully executed, and timely design work!

Ying Co-founder

Full review

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