Love Spell

London & Manchester, UK

Love Spell is an online wedding shop with private studios located in Manchester, Central London and Guildford, Surrey.

Love Spell needed to revamp their website and update their branding to showcase an upcoming high-fashion collection. The goal was not to directly sell a high volume of products online, but rather to encourage customers to book appointments at their various showrooms.

Services

Strategy: Research, Interviews, Analytics
Branding & Web Design: Guidelines, Direction, Design System, UI and UX Design
WooCommerce Development: Development & API Integrations, Wireframing & Prototypes, UI and UX Development, Scalable Solutions, Content Management System
Performance & Growth Support: Fully managed hosting, platform updates, and hands-on support
Content & Marketing: Email Marketing and Automation

Recognition

CSS Design Awards: Special Kudos, Innovation, UX Design, UI Design

Love-spell-ecommerce-dazze-studio-category | dazze studio

Category

With SEO in mind, a simple and effective product filter was implemented on the category pages. This page alone accounts for 33% of all organic website traffic.

Love-spell-ecommerce-dazze-studio-category-mobile | dazze studio

62%

Appointment request vs Traffic

2021

28%

Converted Appointments

2021

Love-spell-ecommerce-dazze-studio-product-detail | dazze studio

Product Detail

Emphasis was placed on the "Book An Appointment" button for desktop, tablet and mobile devices.

Love-spell-ecommerce-dazze-studio-product-detail-mobile | dazze studio

Love-spell-ecommerce-dazze-studio-branding-business-cards | dazze studio

Branding

We enhanced the feeling of minimalism, elegance, and romance that Love Spell wanted to portray throughout their brand.

Love-spell-ecommerce-dazze-studio-branding-illustrations-white | dazze studio

Love-spell-ecommerce-dazze-studio-branding-illustrations-blue | dazze studio

Illustrations

A collection of flower illustrations to complement the logo and all Love Spell marketing materials.

Love-spell-ecommerce-dazze-studio-branding-swatch-blue | dazze studio

Pantone® 296 C
C91 M76 Y55 K68
#051C2C

Love-spell-ecommerce-dazze-studio-branding-swatch-grey | dazze studio

Pantone® #428 C
C24 M17 Y16 K0
#C1C5C8

Love-spell-ecommerce-dazze-studio-branding-swatch-white | dazze studio

Pantone® —
C0 M1 Y3 K0
#FFFBF5

They are the best company I’ve ever worked with. If you’re looking for the best e-commerce developer to build your website, no matter what sector you’re in, they are the perfect company for you.

Isabella Founder

Full review

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