Phoria Jewellery

London, UK

Designed to be redesigned.

All Phoria pieces are designed by founder Charlotte in her London-based studio and handmade ethically by craftsmen in Thailand using sustainable materials.

Charlotte had a clear vision when she approached us, so we worked tightly together to bring her brand to life. We enhanced the shopping and editorial pages with video content, created diverse category templates, and integrated key third-party solutions. These include Klaviyo for data-driven marketing automation, DHL and Royal Mail for global logistics, and Klarna as a payment gateway.

As of May 2025, Phoria replatformed to Shopify with a new development partner. The design showcased below remains our original work.

Services

Strategy: Research, Interviews, Performance Tracking Analytics
Branding & Web Design: Design System, UI and UX Design
WooCommerce Development: Development & API Integrations, Wireframing & Prototypes, UI and UX Development, Scalable Solutions, Content Management System
Performance & Growth Support: Fully managed hosting, platform updates, and hands-on support

Recognition

Awwwards: Honorable Mention, Nominated eCommerce Honors
Mindsparkle: Site of the day
CSS Design Awards: Special Kudos, Innovation, UX Design, UI Design

Phoria-jewellery-ecommerce-dazze-studio-navigation | dazze studio

Menus & overlays

To maintain the brand aesthetic, semi-transparent backgrounds were used for the menus and overlays.

Phoria-jewellery-ecommerce-dazze-studio-mobile-overlay | dazze studio

633%

Order Increase

Jan to Jun vs Jul to Dec, 2024

694%

Total Sales Increase

Jan to Jun vs Jul to Dec, 2024

Movement

Videos are included on the category and product pages to display key pieces and replace static product thumbnails.

Phoria-jewellery-ecommerce-dazze-studio-polaroid-01 | dazze studio

Phoria-jewellery-ecommerce-dazze-studio-polaroid-02 | dazze studio

Phoria-jewellery-ecommerce-dazze-studio-polaroid-03 | dazze studio

Product Detail

Many products are available in a different finish and/or stone. By highlighting "Also available in," users can easily find the alternative product options.