eCommerce for independent fashion and lifestyle brands

Run by Jamie Davidson, who spent 14 years running eCommerce, latterly as eCommerce Director, for brands including Stone Island and LN-CC, before founding the studio in 2019.

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Real numbers from real stores

Bentley & Skinner

112% Total sales Increase

Bentley & Skinner specialise in fine antique jewels, Faberge and silver, have worked with the royal family for more than a century, and are renowned for their unparalleled collection of engagement rings and diamond tiaras; loaned to the cast of Downton Abbey. The company is also at the forefront of modern jewellery design and innovative goldsmithing techniques, responsible for such unique works as the Damien Hirst diamond skull, For The Love Of God.

Full year 2025 vs 2024

APOC Store

79% Welcome Series open rate

APOC STORE curates and sources progressive and ethically-created pieces from creatives across the globe, celebrating and supporting a new generation of designers and artists. To support their next phase of growth, Dazze led a series of strategy and marketing workshops to understand APOC’s goals, customer journeys, and opportunities for automation and personalisation.

2026 year to date

Uniform Wares

40% Conversion Increase

Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Dazze had the pleasure of working with Uniform Wares in October 2019, tasked to increase conversion and revenue during Black Friday and the Christmas period.

Oct 2019 to Jan 2020 vs same period 2018 to 2019

Love Spell

3.94% Appointment Request

Love Spell is an online wedding shop with private studios located in Manchester, Central London and Guildford, Surrey. Love Spell needed to revamp their website and update their branding to showcase an upcoming high-fashion collection. The goal was not to directly sell a high volume of products online, but rather to encourage customers to book appointments at their various showrooms.

1 Jan to 14 Sep 2026

Nighthawks

38% variations sold increase

Nighthawks carries multi-size runs from Sunsea, Our Legacy, Hender Scheme and Namacheko, so most of what sells is a variation rather than a single product. We built the store around that. A responsive four column layout, brand pages with their own focus and product filters, and a product detail page kept deliberately minimal. A customer can find a specific piece in a specific size without hunting for it.

Full year 2024 vs 2023

Bentley & Skinner

101% Orders increase

Bentley & Skinner had a clear vision for their Signet Ring configurator. We supported the design and built it in-house as a custom plugin, with an editable data system holding over 4,100 datapoints across the ring and engraving tables, and an order confirmation that carries every selected option through. Since launch it has accounted for 79% of all items sold.

Full year 2025 vs 2024

Nighthawks

14% orders increase

Nighthawks is a retailer based in Fukuoka, Japan. Stocking brands such as Sunsea, Our Legacy, Hender Scheme and Namacheko. In January 2020 Dazze Studio designed and built the first Nighthawks website, a showcase site, picking up x6 awards in the process. 13 months later, to celebrate the 5 year anniversary of Nighthawks, we launched their eCommerce store.

Full year 2024 vs 2023

Client Feedback

We have seen an increase in inquiries and so far we have positive feedback from our customers.

Ilias - Bentley & Skinner

★★★★★

Their combination of in-depth technical knowledge, speed, and professionalism, combined with their friendly nature made them a pleasure to work with.

Michael - Uniform Wares

★★★★★

We have been overwhelmed with positive comments and feedback about our new website.

James - Hard & Ware

★★★★★

The great design makes the customer visit and see the site.

Taka - Nighthawks

★★★★★

I highly recommend them to anyone looking for professional, beautifully executed, and timely design work!

Ying - APOC STORE

★★★★★

They are the best company I’ve ever worked with.

Isabella - Love Spell

★★★★★

Our eCommerce Solutions: the work behind the numbers above

eCommerce ConsultancyWe take a store that is already trading and work out why it is not selling as well as it should. Any platform, any stage. Data, customer journey, design and the technical work underneath, assessed by founder Jamie, who spent 14 years running eCommerce client side. Three month minimum, because month one can only report on what already exists.Read more
StrategyBefore any design or development begins, we take the time to understand your audience, your industry, and your digital performance. Through research, conversations, and data analysis, we set the direction for your brand so every decision that follows has a reason behind it. Our strategy process reflects the real decisions founders face: where to invest, what to prioritise, and how to build a store that grows with the business.Read more
Branding & Web DesignWe work with independent fashion and lifestyle brands where visual identity and digital experience are inseparable. The design has to earn its place: it needs to look considered and perform commercially at the same time. Through art direction, UI and UX design, and a cohesive design system, we build identities that hold up in both directions.Read more
WooCommerce DevelopmentYour store built around how you actually trade, rather than forced into a template. Product and variant structures that match your collection. Editorial and lookbook templates alongside the shop. A checkout built around your customers rather than a plugin's defaults. How we get there depends on the project: sometimes a full custom build, sometimes a proven framework we extend and adapt to fit. As an official WooCommerce Agency Partner, every build is led by founder Jamie and every integration is tested before launch.Read more
Shopify DevelopmentShopify handles hosting, security and updates, so the work goes into what customers see: product and collection structure that matches your range, editorial templates alongside the shop, and a checkout set up around your customers. Every theme is built on block-based sections your staff can manage without a developer, and every app and integration is tested before launch.Read more
Performance & Growth SupportA store that stays the same is not standing still: it is falling behind. This retainer covers the work that keeps a WooCommerce store safe and fast: managed hosting, WordPress and plugin updates, security patching, and daily real-time backups. Shopify stores are covered too, with support for the theme, apps and configuration rather than the infrastructure. Once a year we review the performance data with you, with quarterly and monthly reviews available on request. Built for independent fashion and lifestyle brands who want their store looked after and reviewed, not left until something breaks.Read more
Email MarketingWe run email marketing in-house. Klaviyo and Mailchimp, campaign strategy, list segmentation, automated flows, design and template build. It is the revenue driver most independent brands leave untouched. Beyond email, founder Jamie has spent 20 years building a network of specialists in PPC, SEO, social, photography and content.Read more