Awards
🏆 Awwwards Honourable Mention. 📱 Awwwards Mobile Excellence. 🏆 CSS Design Awards Special Kudos Award. 🏆 CSS Design Awards UI, UX & Innovation Award. 🏅 Best CSS Site of the Day. 🏅 Mindsparkle Mag Site of the Day. 🏆 Siteinspire.
Background
In January 2020 Dazze Studio designed and built the first Nighthawks website, a showcase site ⋰, picking up x6 🏆 awards in the process. 13 months later, to celebrate the 5 year anniversary of Nighthawks, we launched their eCommerce store.
Work
Nighthawks wanted the ‘product to do all the talking’ and be ‘extremely’ easy-to-use for their customers, with the focus on the latest in-store deliveries and latest News posts.
To showcase the product we used a single font, a palette of only 3 colours and worked within a responsive 4 column layout.
Mobile
For mobile we adapted the design to a single column layout to preserve the style of the desktop website.
Results
We optimised Nighthawks to load, on average, under 1.5 seconds to their target Japanese audience with a global average of 1.9 seconds.
