Work

Kokoon Silks had a slow, outdated website and struggled to keep up with the ever evolving digital world of eCommerce.

The goal was to revive Kokoon and bring the magic behind indulgent silk apparel to a modern customer.

Kokoon Silks prides itself on taking immaculate care of every step throughout the production processes. We designed a shopping experience that translates the brand’s passion for quality and grants each silk piece the spotlight it deserves.

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Social

By enlisting real-life women we managed to organically grow Instagram following from 80 to over +3,000 in the space of 6 months. Our main focus was relatable content, allowing potential customers to imagine ways of styling and wearing Kokoon silk pieces.

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Kokoon Silks hired Dazze as a one-stop-partner to accompany the launch of it’s new brand and marketing activities. It has been not only a pleasure to work with them, but their exceptional knowledge online and offline made it a learning experience as well.

Georg Erhart – Founder
Kokoon Silks

Photography

To capture the quality of Kokoon’s silk pieces, we directed and styled product photography using a controlled set-up. This ensured balance between new and pre-existing photography content, while providing an in depth look into each silk piece.

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Results

Kokoon Silks launched with a staggering conversion rate increase of +178% and average load time improvement of +358% across all devices.

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