Awards x3
Work
The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store.
Even though user experience and conversion are always the main focus of any eCommerce website, we decided to enhance the experience even further.
The intention is to showcase a remarkable buy and provide each one-of-a-kind piece with a ‘stage’.
Mobile
Like all of our websites, we built and optimised Gentlewench to work across all devices.
Photography
We art directed the product photography for consistent and exciting display.
Branding
Dazze optimised the existing logo and developed comprehensive brand guidelines that compliment the concept store.
Pantone® 419 C
C70 M68 Y64 K75
#221e1f
Pantone® 1815 C
C29 M100 Y98 K34
#841619
Pantone® 427C
C16 M12 Y13 K0
#d4d4d4
Pantone® White
C0 M0 Y0 K0
#ffffff
Headline:
Avenir
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Sub header:
Avenir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis.
Body:
Avenir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis.
Performance
The website is built on a lean, custom theme, with minimal amount of plugins, that has been optimised for SEO and quick load time, averaging at 1.5 seconds.
Results
During 2020 Gentlewench had an average order value of +£420 and an average conversion rate of 0.80%.