Gentlewench

London, UK

OCT, 2019 — Present

East London’s exuberantly daring fashion boutique.

The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store. While user experience and conversion are always the main focus of any eCommerce website we design, we decided to take it a step further.

Services

eCommerce: Development & API Integrations, Wireframing & Prototypes, UI and UX Development, Scalable Solutions, Content Management System, Hosting & Platform Updates, Security
Branding: Guidelines, Direction, Design System, UI and UX Design, Content Creation
Strategy: Research, Interviews, Analytics
Marketing: Email Marketing and Automation

Recognition

Awwwards: Honors, Mobile Excellence
WooCommerce: Showcase

Gentlewench ecommerce dazze studio product page 1 | dazze studio

Product Detail

We intentionally displayed each unique piece with a "stage," creating an almost microsite-like landing page for each product.

Gentlewench ecommerce dazze studio photography 006 | dazze studio

Gentlewench ecommerce dazze studio photography 007 | dazze studio

Gentlewench ecommerce dazze studio photography 008 | dazze studio

Gentlewench ecommerce dazze studio photography 009 | dazze studio

Product Photography

We implemented a fresh approach to the product photography for Gentlewench.

In 2020, Gentlewench achieved an average order value of £420 and an average conversion rate of 0.80%.

Gentlewench ecommerce dazze studio mobile 005 | dazze studio

Gentlewench ecommerce dazze studio mobile 001 | dazze studio

Gentlewench ecommerce dazze studio mobile 002 | dazze studio

Initial feedback on the website has been positive, and Dazze Studio has proved to be responsive to issues. They have extensive technical experience and use it to manage complex engagements while communicating clearly with non-technical clients. Customers can expect a hands-on partner.

Tijana Manager

Full review

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