Gentlewench

East London's exuberantly daring fashion boutique.

Awards: Awwwards Honourable Mention & Mobile Excellence, WooCommerce Showcase
Role: Design, User Experience, Development, eCommerce, Performance, Branding
Year: 2019
Visit: gentlewench.com

Website brief

The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store.

Website brief

The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store.

Idea

Even though user experience and conversion are always the main focus of any eCommerce website, we decided to enhance the experience even further.

The intention is to showcase a remarkable buy and provide each one-of-a-kind piece with a ‘stage’.

Responsive

Like all of our websites, we built and optimised Gentlewench to work across all devices.

"Working with Dazze was a great experience, from start to finish. The entire process was seamless! They understood the vision we had for our website perfectly. Loved working with them and would definitely recommend!"

Tijana Djordjevic – Buying Director
Gentlewench

Photography

We art directed the product photography for consistent and exciting display. 

Gentlewench
Gentlewench
Gentlewench
Gentlewench
Gentlewench
Gentlewench

Branding

Dazze optimised the existing logo and developed comprehensive brand guidelines that compliment the concept store.

Performance

The website is built on a lean, custom theme, with minimal amount of plugins, that has been optimised for SEO.

Enhanced WooCommerce core code ensures quick load time across all devices, in all corners of the world, and a solid platform to build upon.

Gentlewench

Results

Since the start of 2020 Gentlewench has seen a 3218% increase in gross sales with 65% attributed to organic traffic.*

Increase

3218%

Gross sales

Sales

65%

Organic traffic

* Jan – May, 2020.