Awards
🏆 Awwwards Honourable Mention. 📱 Awwwards Mobile Excellence. 🏅 WooCommerce Showcase.
Work
The challenge was to develop a website that would serve as an extension of the unique Gentlewench East London store.
Even though user experience and conversion are always the main focus of any eCommerce website, we decided to enhance the experience even further.
The intention is to showcase a remarkable buy and provide each one-of-a-kind piece with a ‘stage’.
Mobile
Like all of our websites, we built and optimised Gentlewench to work across all devices.
Photography
We art directed the product photography for consistent and exciting display.
Branding
Dazze optimised the existing logo and developed comprehensive brand guidelines that compliment the concept store.
Headline:
Avenir
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Sub header:
Avenir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis.
Body:
Avenir
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis.
Performance
The website is built on a lean, custom theme, with minimal amount of plugins, that has been optimised for SEO.
Enhanced WooCommerce core code ensures quick load time across all devices, in all corners of the world, and a solid platform to build upon.
Results
Since the start of 2020 Gentlewench has seen a +3218% increase in gross sales with +65% attributed to organic traffic* with an average load time of 1.5 seconds.
* Jan – Jun, 2020.
