Dazze designed and built the Alex Eagle email marketing templates and re-designed key shopping pages. The main focus of the design upgrade was on improving conversion.

The Home, Product Detail, Basket and Checkout pages were updated across all devices.


Dazze were key on helping us take our website to the next level by increasing our sales, traffic and user experience through website and email optimisation, as well as helping us set up our paid advertising strategy.

Maria Mota – Head of Digital
Alex Eagle


Dazze improved load time and performance of the website, by optimising the core code and hosting platform, by 456%. Email referral traffic increased +39% and revenue by +34%.